Mobile is a real problem for many brands and agencies. On mobile, content is shorter and simpler, and advertisers have to find their way around new platforms in order to reach consumers. A one-size-fits-all strategy doesn’t work, and neither do old desktop formats, like banners or pop-up ads. So what does?

In this session, Kik Co-Founder and CTO Chris Best will discuss how apps like WeChat, Line, and Kik are connecting brands with consumers in a true one-to-one setting, offering more intimate engagement opportunities than are found in traditional social media channels. Chris will draw on real-life examples from the publishing, retail and film industries, illustrating why opt-in advertising is the future of mobile.

Presentation: <usurped link>

Featuring: Chris Best, Co-Founder & CTO at Kik

Filmed at Mobilenomics Deer Valley Summit, 2015